Selena Gomez liked Hailey Bieber’s Rhode Sephora post as fans react to Justin Bieber’s Vogue comment controversy.

She also posted a reminder to everyone that they matter, writing, “You know who you are, and I’m cheering you on.”

Selena Gomez showed Hailey Bieber some love on Instagram by liking Sephora's latest post. Bieber's brand Rhode will officially launch at the makeup retailer in the fall. Bieber recently revealed her "crazy" birth story to Vogue.

Rhode could consider a two-pronged distribution strategy to maintain its buzzy drops on its own site, while seeding a more consistent edit to Sephora. This way, shelves stay stocked, while the brand still benefits from virality and quick-to-sell drops.

Selena Gomez liked Hailey Bieber's Rhode Skin post as it announced Sephora availability, sparking buzz about the supportive gesture

Today, Sephora announced that Rhode will soon be stocked by the store. Taking to Instagram, the beauty retailer shared the news with thousands of undoubtedly delighted fans, who have only been able to shop Bieber's beauty products directly through the Rhode website or through rare location-dependant pop-ups thus far.