Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, be it Nike, Adidas or Puma. Though it’s a rare occurrence, several ...

As of 2025, the 10 highest-paid athletes made between $85.6 million to $285 million. ... James' brand endorsements include Nike, DraftKings, PepsiCo, and more. 5. Neymar: $110 Million.

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Caitlin Clark took a lighthearted dig at Under Armour athlete and WNBA All-Star rival, Kelsey Plum. The LA Sparks guard shared photographs from her time at the All-Star weekend on Instagram.

Nike has suspended its endorsement of Houston Texans quarterback Deshaun Watson, the company told CNBC on Wednesday. Apple's Beats by Dre brand also said it has terminated its endorsement deal ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Nike (NYSE: NKE) is the leader in ... This is supported by its high-profile athlete endorsements, like LeBron James and Cristiano Ronaldo, as well as its partnerships with sports leagues, ...