Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on ...

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years.

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Prime Video has been steadily expanding its sports portfolio, from Thursday Night Football to exclusive NBA games in ...

Ahead of Prime Video's NASCAR debut for Sunday's Coca-Cola 600 ... During the race, enhanced telemetry features, more than 70 cameras and the double box feature during commercial breaks ensured ...

NASCAR on Prime Video introduced the burn bar for its Cup Series broadcast, providing better insight into the fuel strategy of different teams.

As NASCAR heads to Mexico, fans protest Prime Video exclusivity, fearing tradition is lost in digital shift. Streaming ...

To start watching, just go to the NASCAR section on Prime Video, sign up for Prime ... Getty Amazon is also adding features to help fans stay updated. There’s a “Rapid Recap” option for ...

NASCAR faces backlash as Prime-only races spark fan frustration, with viewership dipping ahead of the historic Mexico City ...

What a cool way to see this feature come to life and elevate NASCAR broadcasts,” Schwartzstein said. Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn ...