The San Francisco, California-based company last month launched two new AI-powered ad features designed to help brands drive ...

June 16 (Reuters) - Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

Ever since the great third-party Reddit clients purge of 2023, I have used my browser as my go-to Reddit client. But about a month ago, I finally tried the official Reddit app. By the looks of it ...

All these features are now rolling out to Reddit users on desktop and mobile. The proactive rule check system, on the other hand, will begin testing on mobile platforms soon.

A Reddit spokesperson declined to elaborate on Huffman’s remarks. But it’s no secret the company has been eyeing new ways to expand its business since going public earlier this year.

By the numbers (according to Reddit internal data): Campaigns using Dynamic Audience Expansion saw a 30% reduction in Cost Per Action (CPA). Keyword Targeting drives 30% higher conversion volumes ...