April 1 always seems to begin with social media users reminding everyone that it’s April Fools’ Day. At this point, do we really need a reminder? Brands and celebrities give it a go every year, often with extremely elaborate posts that fool almost no one.

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2025, you really, truly only have four options on April Fools’ Day:

Ritz, Poppi, Sour Patch, Dunkin' and more companies are celebrating April Fools' Day, but one is more serious than the others. See all the jokes here, and read on to find out which deal is for real