Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK.

Nosferatu,' 'Sonic the Hedgehog 3,' 'The Greatest Showman,' 'The Magnificent Seven,' 'Capote' and more are new on Amazon Prime Video in June

Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi run between 13 and 16 minutes of ads per hour.