Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

KEY TAKEAWAYS E.l.f. Beauty shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Selena Gomez and Jennifer Aniston celebrated Valentine’s Day early with a joint Galentine’s pop-up featuring their respective ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

French fashion brand Jacquemus announces an official move into beauty with a line of products created in partnership with ...

The Shark CryoGlow Mask takes the typical LED mask that we know and love to the next level. It utilizes red and infrared ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...