Peloton shares popped Friday after analysts at Canaccord Genuity upgraded the company’s stock to “buy” from “hold.”

Investors looking to get their portfolio in shape should consider fitness stock Peloton Interactive (PTON), according to investment bank

The rise in Peloton’s stock reflects investor optimism following Canaccord Genuity analyst Susan Anderson’s reassessment of the company’s prospects. Anderson cites Peloton’s position as a leader in the connected fitness industry, with a substantial and loyal member base of 6 million that generates a high-margin recurring revenue stream.

What Happened? Shares of exercise equipment company Peloton (NASDAQ:PTON) jumped 12% in the afternoon session after Canaccord analysts upgraded the stock's rating from Hold to Buy and kept a target price of $10.