If you're an elite college football player or prized recruit, you're going to be paid handsomely to perform moving forward. That's part of the recruiting process with revenue-sharing and NIL deals now one of the leading enticements when trying to sway a prospective addition's commitment.

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level playing field.

UNLV football coach Dan Mullen says Las Vegas gives the program a major edge in recruiting, offering real NIL opportunities and a desirable lifestyle.

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San Antonio this week.

Next week, college football coaches can put the recruiting promises they have made to high school seniors on paper. Then the question becomes whether they can keep them.

If on the higher side of Nakos’ report, Bowman would earn $2.1 million annually, which compares to other players such as Nebraska’s Dylan Raiola, UCLA’s Nico Iamaleava and Auburn ’s Jackson Arnold, who are all slated between $2 to $2.3 million in On3’s NIL valuations.

Whether we like it or not, or can agree or no, the introduction of both NIL and the transfer portal flipped college athletics in a number of ways, but perhaps none more obvious tha

Maryland football lost a ton of games in 2024, but Mike Locksley admitted he lost the locker room before those on-field losses. Speaking to ESPN on July 22, Locksley said he lost the locker room over which players he needed to compensate with NIL.