The platform’s total subscriber count is expected to hit nearly 282 million in the latest quarter, a jump from last year’s 247 million

Netflix is due to report third-quarter earnings after the closing bell on Thursday. Wall Street will be focused on subscriber trends and momentum for the advertising tier — as well as the prospect of price increases in the near future.

Netflix is starting to raise prices in some countries, as growth spurred by its crackdown on password sharing starts to fade. The company told investors on Thursday that it was "working to improve our monetization by refining our plans and pricing" and had already increased prices over the last month.