Elon Musk is integrating AI across his companies and blurring the lines between them.

At launch, Grok AI’s Companions will be available to SuperGrok subscribers ($30 per month), who need to enable the feature from the app's settings. This is just a “soft launch,” and enabling the feature will get much easier in a few days, said xAI owner Elon Musk on Monday.

One of the new AI ‘companions’ launched by Elon Musk’s xAI, the company that owns the social media platform X (formerly Twitter), is being reportedly tweaked.

Grok’s responses must come from “independent analysis,” not Musk’s stated beliefs. xAI has offered a couple more fixes for “issues” with its Grok AI chatbot, promising it will no longer name itself “Hitler” or base its responses on searches for what xAI head Elon Musk has said.

Musk's Grok AI just dropped a new Companion modes, featuring a flirty anime chatbot called Ani, and it has got the internet buzzing.

AI explained why Grok 4 seemed to search for Elon Musk's opinions when asked about some hot-button topics.

The announcement comes just days after Grok generated antisemitic responses and praised Hitler, which were later deleted.

This marks a shift in the AI wars. Instead of just competing on intelligence or reasoning, Musk wants Grok to feel more personal, more addictive, and more human, or at least more fun. But the reactions online show that people are split. SuperGrok now has two new companions for you, say hello to Ani and Rudy! pic.twitter.com/SRrV6T0MGT