The government has been very instrumental in the provision of an entry of Elon Musk’s company into the Indian market

At an event in India's Telecom Minister Jyotiraditya Scindia confirmed that the spectrum allocation will be done administratively, with the pricing set by the telecom regulator

The satellite spectrum allocation by the Indian government has triggered India’s dominant telco the Mukesh Ambani-led Reliance Jio that earlier privately lobbied for auction. However, after Elon Musk’s criticism of the same,

Mukesh Ambani's Reliance Jio has been vocal about the need to allocate such spectrum through an auction to give a level playing field to legacy operators.

Tesla CEO Elon Musk wrote on X, Much appreciated! We will do our best to serve the people of India with Starlink. Earlier, Reliance Jio’s Mukesh Ambani and Airtel’s Sunil bharti Mittal were demanding an auction for the allocation of satellite spectrum.

Elon Musk's Starlink aims to enter the Indian telecom market, competing with Reliance Jio and Bharti Airtel. India's government will allocate spectrum for satellite internet without auctions, which favor Starlink.

Pricing is a major obstacle for the US-based company. Overseas, Starlink's service is priced at a premium, and when converted to Indian rupees, the cost makes it much less attractive compared to local alternatives.

Elon Musk’s Starlink is nearing entry into India’s satellite broadband market, facing resistance from Jio and Airtel over spectrum policies.