Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.

Adobe has expanded its Firefly Video Model by introducing an artificial intelligence-powered video generator to enhance its creative applications

Adobe on Monday said it was releasing a public test version of its Firefly Video Model and adding a feature to Premiere that allows movie makers to use generative AI to extend footage they have filmed.