PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest ...

As PepsiCo announced its worldwide partnership with Formula 1, both the food and sports world race towards a win both on and off the track. While NASCAR has been a staple in American sports ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire ...

Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the pinnacle of motorsport until at least the 2030 season.

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...