The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

Tennessee AD Danny White had his bonus cap doubled. Now he's cashing in with $600,000 in incentives. Here's his bonus ...

USF captured AAC titles in volleyball, women’s basketball, softball, and men’s indoor and outdoor track this past school year ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will ...

The Learfield Directors' Cup honors institutions maintaining a broad-based program and achieving success in their NCAA sports ...

The Auburn Tigers' athletic department finished 19th in the all-sports standings known as the Learfield Directors' Cup.

The Tennessee football program finished the 2024 season with a 10-3 record and reached the College Football Playoff for the ...