The Golden Arches aren’t so golden for deal seekers these days. The nation’s biggest fast-food chain is facing its toughest fight in years to convince Americans of its value bona fides.

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have predicted the future before it happened, they’ll almost always overestimate the likelihood that they could have gotten it right.

The chain announced it will roll out a line of crafted beverages at about 500 McDonald’s restaurants in the coming weeks. Among the lineup will be a Toasted Vanilla Frappe, Strawberry Watermelon Refresher, Sprite Lunar Splash, Popping Tropic Refresher and Creamy Vanilla Cold Brew. Other drinks are also planned, McDonald’s officials said.

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is available in a McValue meal ($6-$7).

If you're one of the many fans who are thrilled to see a sequel to Happy Gilmore, you might have Shooter McGavin to thank for it. Happy Gilmore 2 was released on Friday, with the sequel only appearing on Netflix as opposed to having a theater release.

McDonald’s has a new item on its McValue Meal Deal -- the Daily Double cheeseburger.

Grimace is the purple, fluffy, lovable guy that you more than likely recognize from McDonald's content or vintage ads, but he used to be pretty creepy.