When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television commercial. Fast-forward 14 years, and Netflix is now working on growing its own ad network and it thinks this is the future of the business. Well, that and AI.

Netflix, originally a commercial-free streaming service, is now developing its own ad network and exploring artificial intelligence as future business strategies.

Wall Street analysts have long deemed Netflix the winner of the streaming wars. The company no longer reports quarterly how many customers it has.

The executive's departure comes as part of a strategic shift to regionalize the streamer's ad leadership, TheWrap has exclusively learned.

Subscribers are currently paying $7.99 per month for Netflix Standard with Ads. And when you look at ad-free streaming services like Apple TV+, which charges slightly more at $9.99 per month, it might make people wonder if they're getting the best value for money.

Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% year-over-year.

The streaming giant's revenue rose 15.9% year over year to $11.08 billion, and earnings hit $7.19 per share.

Netflix stock has nearly doubled over the last 12 months to levels of about $1,270 currently. The rally has been driven by a crackdown on password sharing and the expansion of its advertising-supported tier.

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

Netflix Inc (NASDAQ: NFLX) remains in focus after reporting a strong Q2 as the streamer’s ad-supported tier continued to gain traction, with impressions soaring nearly 400%. In its second financial quarter,