Netflix says more than 200 countries tuned into the "Beyoncé Bowl" and its two NFL games. We may just be starting to learn what that ultimately means for the future of television and sports media.

Mega pop star Beyonce performed during the halftime show of Netflix's Christmas Day game between the Baltimore Ravens and her hometown Houston Texans. And

Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.