Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

The unreleased New Balance 1890, which was previewed at the 2025 Paris Fashion Week, features a Wallabee-style upper. This ...

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Name: FC Porto x New Balance 2002R Colorway: Grey/White/Royal Blue SKU: U2002RFP MSRP: $145 USD Release Date: Fall 2025 Where ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...