Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

The unreleased New Balance 1890, which was previewed at the 2025 Paris Fashion Week, features a Wallabee-style upper. This ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Name: FC Porto x New Balance 2002R Colorway: Grey/White/Royal Blue SKU: U2002RFP MSRP: $145 USD Release Date: Fall 2025 Where ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

Westford's Ryan Kyle was named Gatorade's Boys Track and Field Athlete of the Year, Medfield's star FOGO Johnny Olenik ...

Sianni Wynn of Pennsauken (center) wins the girls 200 meter dash at the 2025 NJSIAA Meet of Champions, Wednesday, June 4, ...