Bama Rush has continued to capture national attention thanks to #RushTok and the college girls’ influx of outfit content. The ...

Speaking exclusively with PEOPLE, Darnell, who rose to fame with her OOTDs and GRWMs during her freshman rush week, reflected ...

TikTok influencer with 1.2M followers takes mental health break from Bama Rush content creation, citing struggles with online ...

As sorority rush gears back up on the University of Alabama's campus, so does the spending associated with it. Here's how ...

TikToker Kylan Darnell, known for showcasing her life as a sorority member at The University of Alabama, exclusively told E!

Kylan Darnell, a Zeta Tau Alpha senior and TikTok sensation, is pausing her public sorority life to support her sister during the high-pressure Bama Rush season ...

TikToker Kylan Darnell, the “Queen of Bama Rush,” exclusively explained to E! News why she decided to step back from the ...

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of views: Bama Rush.

Bama Rush has become a viral TikTok phenomenon as students like Kylan Darnell and Kaiden Kilpatrick share their sorority ...

Talk about a mad rush. Recruitment season for Greek life at college campuses across the country starts this weekend, which ...

In August of 2021, young women began posting on TikTok about their preparations for rush week at the University of Alabama. The hashtag #BamaRush soon went viral. And why not?

At the University of Alabama, rush is a big deal—more than 36% of the campus is involved in Greek life, and about 2,500 students rush sororities every year.