“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

Some people are not all that keen on 3D, so it'll be interesting to see what they make of "4DX". Cineworld has launched the first such cinema in the UK in Milton Keynes, and stars including Ella Eyre, ...

Available to buy now in 4DX cinemas and online, Cineworld’s Father’s Day gift box includes two 4DX tickets and a pair of ponchos. How to Train Your Dragon, now reimagined in a breathtaking live-action ...