SHANGHAI, CHINA--(Marketwired - Sep 22, 2014) - David Aaker, who is considered the "father of modern branding" and is vice chairman of Prophet, a new breed of strategic brand and marketing consultancy ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. David Aaker, the "father of modern branding" today published AAKER ON ...

SAN FRANCISCO--(BUSINESS WIRE)--David Aaker, the “father of modern branding” today published AAKER ON BRANDING: 20 Principles That Drive Success (Morgan James, July 2014, $17.95), a compilation of the ...

David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Aaker on ...

You may think you know a thing or two about marketing. But odds are you don't know even half as much as David Aaker. Aaker is vice chairman of Prophet, a San Francisco-based marketing consultancy, and ...