Radio Ink

Radio’s Growth Future Is All Digital In First 2025 BIA Ad Forecast

In October, BIA Advisory Services’ initial forecast for 2024 had local advertising revenues hitting $175.6 billion. Then in March, that forecast was tempered by 2% to $172 billion. Now BIA has ...
Radio Ink

Local Radio Holds Top 5 Spot in $171B US Ad Market, Says BIA

Local radio continues to hold its place as the fifth-largest advertising medium in the $171 billion local US ad marketplace. BIA Advisory Services’ new forecast projects total local radio advertising ...
RBR

BIA Trims Local TV, Radio Ad Forecasts for 2024

BIA Advisory Services early Wednesday released its first look at its 2025 total U.S. local advertising projections and believes revenue will reach $171 billion next year — a rise of 5.5% on an ...
Radio World

S&P: Political Ads Expected to Give Radio and TV a 9% Revenue Boost

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...
LAist

Campaign radio ads are expected to break records this election season.

Campaign radio ads are expected to break records this election season. Media analysts believe radio can be more influential late in the game than TV ads, because they fly largely under the radar of ...