Yahoo Finance

AdRoll’s Q1 2024 State of Digital Marketing Report Unveils the Recovery of CPM, with a 7% Uptick in December

SAN FRANCISCO, Feb. 28, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q1 2024 edition ...
Yahoo Finance

AdRoll’s Q3 2024 State of Digital Marketing Report Highlights Signs of a Stabilizing Advertising Marketplace

SAN FRANCISCO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q3 2024 edition ...
Chief Marketer

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns. According to ...

As Prospecting CPMs Fall 48%, Marketers Reimagine Retargeting as a Full-Funnel Strategy

AdRoll, an AI-powered multi-channel advertising platform, today released the Q2 2026 edition of its State of Digital Advertising Report, revealing a growing divide between prospecting and retargeting ...