How are videos viewed by screen - and for how long? What do people think of video ads by screen? How can I create ads that consumers won't skip? We surveyed, via smartphone or tablet, more than 13,500 ...

NEW YORK--(BUSINESS WIRE)--Multiscreen users in the U.S. are still most receptive to TV ads, but are more engaged, or in ‘lean forward’ mode, when watching videos on a computer, found AdReaction: ...

The latest AdReaction study from Kantar, includes analysis of 30,000 ad tests in the 2018 Link™ global ad database, survey responses of 450 global marketers, consumer advertising attitudes among ...

Nearly half of content consumption in the U.S. happens simultaneously to other device use, marketing research agency Millward Brown found in its 2014 AdReaction report highlighting how audiences react ...

A new AdReaction study from Kantar Millward Brown (KMB) recently released reveals members of Generation Z have their own distinct behaviors, attitudes and responses to advertising. “Having grown up in ...

58% ads on air target women exclusively, and only 35% target both genders. The new Kantar AdReaction report talks about gender targeting and portrayal in advertising Marketers are reinforcing rather ...

Respondents who participated in a Dynamic Logic AdReaction Study said that the appropriate number of ads running over free Web content they were browsing was two per hour on average. The study defined ...

Video viewing is switching from being TV dominated to being split between live TV, on demand, laptops, tablets and smartphones. Although the UK is not as far along this journey as other markets – with ...

A new report from Millward Brown AdReaction: Video Creative in a Digital World (AdReaction Video), examines video use and creative response across screens and the impact for marketers. The study, ...