For decades, brands used catchy jingles to make their products unforgettable. These short songs were designed to be simple, ...

The Open University provides funding as a founding partner of The Conversation UK. At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do ...

How does advertising turn earworms and odd ditties into hits? You might be surprised at the bops that started as jingles. We're sorry, but something went wrong while ...

When advertisers take these days to MTV’s long-running “Video Music Awards,” they are hoping viewers will be as interested in what interrupts the action as they are in the trophy-winners themselves.

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. Last November, music labels got into the mix with the ...

As we inch closer to Super Bowl LVIII, advertisers are beginning to give us a taste of this year's commercials. Tech giant Microsoft recently released an ad for its AI chatbot, Copilot, which provides ...