Speak like an insider! Welcome to Snopes-tionary, where we'll define a term or piece of fact-checking lingo that we use on the Snopes team. Have a term you want us to explain? Let us know. Also known ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

Logical fallacies are mistakes in arguments. For example, if someone says that something is better solely because it is more "natural," this is the appeal to nature fallacy. If someone presents two ...