Learn how technology is changing and how adapting to it can help your marketing.

New website reflects the agency's evolution toward AI-powered marketing, combining strategy, automation, analytics, and ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

Guideline, a global provider of ad intelligence and media plan management solutions, today announced six updates rolling out in Q4 of 2026 across two areas: agentic AI capabilities and expanded ...

The key stats on digital advertising’s march to unassailable triumph over traditional media outlets are all over, well, the internet. You can read about it on eMarketer, which this year reported that, ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

National recognition highlights the independent agency's innovative approach to understanding consumer behavior and building smarter advertising strategies.

Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. Yet ...

Lamar Advertising is benefitting from a digital transformation in its portfolio and increased travel, insulating it from the broader advertising slowdown. The company is steadily shifting its ...