TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...
Matcha is creating a soothing sea of green on TikTok. The trendy and #aesthetic drink is reaching peak popularity on the video platform, with each new video dreamier than the last. The green hue of ...
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