Bacardi is the world’s largest producer of rum. It has consistently been an innovator in the rum trade. Over its history, it has won more than 1,000 awards for its rums in international spirit ...

After Bad Bunny's Grammy wins and halftime show, interest in Puerto Rican rum is higher than ever. Here are the best bottles, according to Puerto Rican bartenders.

If there’s one spirit that conjures instant associations of white sand beaches, late night bachata and blistering summer sun, it’s BACARDÍ rum. For centuries, rum has been the tipple of choice to beat ...

CATAÑO, Puerto Rico--(BUSINESS WIRE)--Bacardi, the largest privately held international spirits company, today celebrates the opening of its new Combined Heat & Power (CHP) system in Puerto Rico which ...

Coca-Cola Company (NYSE:KO) announced on Tuesday that it is partnering with Bacardi Limited to debut a ready-to-drink pre-mixed cocktail. The BACARDÍ Mixed with Coca-Cola RTD product will be available ...

June 13 (Reuters) - Bacardi [RIC:RIC:BACLTD.UL] convinced a U.S. appeals court on Thursday to revive the liquor giant's lawsuit against the U.S. Patent and Trademark Office in its long-running dispute ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi, the largest privately held spirits company in the world, has announced that its iconic premium rum brand will cut its greenhouse gas (GHG) emissions in ...

It seems that everyone is pivoting these days. That includes spirits giant Bacardi Limited, which is apparently walking back the branding behind a new line of reduced-calorie and -alcohol vodkas that ...

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...