The Texas Route 66 Festival returns June 5-14, celebrating classic cars, Western heritage and small-town charm along the iconic highway with 10 days of events across Amarillo and neighboring historic ...

Tourism is serious business in Amarillo, but it will be recognized with a week-plus worth of celebrations beginning Monday. National Tourism Week festivities kick off with proclamations Monday and ...

AMARILLO, Texas (KAMR/KCIT) – For visitors and Amarillo natives alike, summer often means warm weather and spare time to use on a wide range of activities, events, and attractions. In light of this, ...

Driving towards Amarillo, crossing a level plain under an enormous dome of sky, you see many cowboy-themed signs for a restaurant called The Big Texan Steak Ranch. It has been a roadside attraction ...

An upcoming series of activities won't just advertise to outsiders what the Amarillo region has to offer. It also will remind residents of the attractions here that draw national and international ...