In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control ...

Amazon AMZN.O on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...