Marketing today does more than sell—it shapes culture and conversation. American Eagle’s campaign with Sydney Sweeney tried ...

Long-time agency exec Ellis Verdi discusses why he thinks retail advertising has gone too far recently into down-funnel price ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

Explore the beauty and history of Mayacamas. Discover its significance and unique features in this captivating post.

John Immesoete, who helped create Bud Light's Real Men of Genius campaign, releases documentary examining how the Dylan ...

The popular retailer crushed the consensus estimate for profitability in its second quarter. It also convincingly beat on the top line. Two high-profile figures in the company's marketing campaigns ...

Sydney Sweeney’s viral jeans ad sparked major controversy on the internet and continues to be a major topic of discussion among fans. However, American Eagle’s CEO, Jay Schottenstein, stated in an ...

American Eagle Outfitters' marketing campaign with Sydney Sweeney has been successful, and now it expects stronger full-year results. But its recent earnings report caused its share price to rally to ...