Value, cost and well-worn tropes are dominating back-to-school marketing this year. While some would argue that there’s comfort to be found in the familiar during a chaotic period, Gen Z retailer ...

The intersection of celebrity marketing and cultural sensitivity has created an unexpected firestorm for American Eagle Outfitters, whose latest denim campaign featuring actress Sydney Sweeney has ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. American Eagle has partnered with Tru Kolors, NFL star ...

The brand eventually responded, doubling down on the original message in an Instagram post saying, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans, her story. We’ll ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

A capsule collection with Kelce’s Tru Kolors brand features an “extensive” CTV element and high-impact outdoor, podcast and social media buys. American Eagle is exiting a tumultuous newscycle with ...