Looking forward to something can be almost as good as experiencing it. By Holly Burns Alle Pierce knows how to plan a vacation. A few months out, she “goes on a crazy Google spree,” constructing a ...

Does the prospect of a pleasurable event get you charged up? Do you feel a stronger sense of purpose with a number of activities on the horizon? If so, you are not alone. One of the most powerful and ...

Anticipation, as Carly Simon sang way back when, can break your heart while you wait for that call (or text) from that special someone. If he or she is slower than you'd like, it can make you a little ...

Anticipation is a psychological process we engage in to mentally prepare for a certain outcome that we expect to happen in the future. Anticipating future events happens automatically, taking place ...

Dating apps are a lot like champagne. Both categories show how you can build brand value and a compelling user experience by taking advantage of one particular attribute: anticipation. A fine bottle ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

For most people, going on vacation during the pandemic has been the stuff of dreams. But as vaccination becomes a reality, it’s time to start nurturing your travel imagination. By Stephanie Rosenbloom ...

Baking cookies, drinking mulled wine, or listening to Christmas music - all these things enhance our anticipation of Christmas. But why does Christmas keep bringing a smile to most of our faces? We're ...