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With the car project canceled, Apple's focus now turns to AI and products like the Vision Pro. Apple Car History - Where Did Development Go Wrong? Apple's Car Project History. Contents.

Apple first previewed the system back in 2022 and, at the time, named 14 car manufacturers that had committed to adopting it. These were Acura, Audi, Ford, Honda, Infiniti, Jaguar, Land Rover, Lincoln ...

Despite the buzz around CarPlay Ultra, some believe a growing number of manufacturers aren't on-board with the idea.

Presumedly the car would be mothballed alongside other never-to-be products like the Apple TV and the Paladin. “We sort of see it as the mother of all AI projects.” ...

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Apple CEO Tim Cook speaks during an announcement of new products on the Apple campus in September 2023. ... Engineers at the company have for years been testing Apple car technology on public roads.

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Additionally, Apple never referenced the car publicly or made any relevant promises it couldn’t keep. As a result, the firm didn’t face any significant user backlash for discontinuing it. 2.

Apple is facing resistance from the automotive industry over its CarPlay Ultra software system, which the tech group launched in an attempt to take over a vehicle’s dashboard for the first time.