Apple's annual four-day Black Friday through Cyber Monday shopping event is now live in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the ...

This is CNBC's coverage of Apple's biggest launch event of the year, where it announced new iPhones and Apple Watches that will go on sale on Sept. 19. The live blog has ended Everything you need to ...

Following last week’s report that Apple was preparing to replace its “SEED” app with “Sales Coach,” the new app is now available.

Apple's "Awe Dropping" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 17 lineup, several updated Apple Watch models, and the third-generation AirPods Pro ...

Apple CEO Tim Cook made a splash in China by appearing in a TikTok Apple Store live stream, announcing the launch of the iPhone Air for the Chinese market. The device will go on sale on October 22, ...

Apple's big iPhone reveal is upon us. The big show kicked off at 10 a.m. PT on Tuesday, Sept. 9, and you can watch a recording of the livestream at Apple's website and YouTube. We've been updating ...