Alternate reality games, ARGs for short, have become something of a recurring marketing tactic in the modern information age. The basic idea is that some manner of mystery or puzzle is seeded ...

Puppetmaster. Rabbit-hole. The Curtain. Trailhead. Those are some of the terms encountered in alternate reality games (ARGs), which have become an increasingly important piece of the marketing plan ...

What starts as a goofy little mystery hidden inside Cool Math Games quickly spirals into an ARG full of strange clues, unsettling messages, and lore that feels way too dark for a website many players ...

Lacey’s Games, a niche horror web series, is getting a video game of its own. Based on ghosttundra’s infamous, loved, and heavily theorized work, which began in 2022, Lacey’s Flash Games brings a ...

Add Yahoo as a preferred source to see more of our stories on Google. Ahead of the Jan. 23 release of “Return to Silent Hill,” distributor Cineverse is taking an unconventional approach to film ...

The ARG event, called “Breach Protocol,” was so complex that players compiled a 73-page document to track its many steps. Most of that work was coordinated within the game’s official Discord server.