Video is one of the most powerful tools for businesses. But, creating a B2B marketing video can be challenging. It has to be entertaining enough to capture and retain the attention of viewers, but it ...

So how do business-to-business (B2B) marketers respond when their audiences no longer have the same appetite for written content? What happens when they are more likely to watch than read? The answers ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Why are so many B2B marketing videos unwatchable? It’s not that B2B products are uninteresting. The problems they address often are as dramatic as any new-and-improved laundry detergent. And it’s not ...

B2B video has enormous potential - and yet there is bland/overproduced B2B content all over social channels. During this illustrated recap of our recent show, Brent Leary shares the secrets to his ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

In my work, I’ve found that many business-to-business (B2B) technology companies struggle to maintain updated sales approaches. One major factor? In a typical B2B tech company, six to eight people are ...

Looking to improve your B2B video marketing strategy? Here are six tips for creating a better video strategy to convert viewers into buyers. Get to the point. Many people don’t have time or desire to ...

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the ...

Vidyard, a business-to-business (B2B) video platform headquartered in Kitchener, Ontario, has just released its latest Video in Business Benchmark Report. The new report reveals that the average ...