The best base coats don’t just make your nail polish last longer—they can also keep your nails strong, healthy, and chip-free. A good base acts like a protective foundation, reinforcing weak or ...

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When it comes to achieving the perfect manicure, it’s all about the prep. One important step you should never overlook is the base coat. They provide nails with a smooth canvas for polish, prevent ...

Much like foundation primers, base coats aren’t a strict requirement, but things will probably turn out better if you use them. Base coats lay down an even, grippable canvas for your nail polish, ...

Love sparkly nail polish, but hate all the time it takes to remove it? Well with this simple peel-off base coat, you’ll never have this problem again. A quick and easy way to make your own peel-off ...

The Local newsletter is your free, daily guide to life in Colorado. For locals, by locals. Wills opened Base Coat’s first location in LoHi in 2013, with a mission to hold beauty products to the same ...

Below is an excerpt from "The Best Base Coat Formulas For Every Nail Need," which originally appeared on InStyle. Read the full story here. When it comes to achieving the perfect manicure, it's all ...

"I also always have a gentle, non drying nail strengthener or treatment base coat on hand, something that supports the nail ...

An icon in the shape of a lightning bolt. Impact Link My friends and coworkers are always asking me where I get my nails done, and they're totally shocked when my response is that I do them at home. I ...