Many CRM systems are "live," though far fewer are raging successes. User adoption, lack of demonstrable ROI, and escalating maintenance and support costs plague those firms that have effectively ...

Tracking which customer spoke to which salesperson or service representative, and what they wanted, is critical to retaining and growing your customer base. While many major corporations spend ...

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Connected customer experiences start with connected systems and data within your organization. The deeper the connections, the more power you have to orchestrate personalized end-to-end customer ...

In many respects, externally sourced, on-demand CRM systems are the best option for companies with a wealth of customer data to both track and act upon. This is a truth that seems to become more ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Growing a small business requires strategic investments in areas that will make your processes simpler and more productive. A CRM (Customer Relationship Management) software application is one of the ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Security dealers looking for a dashboard to manage every aspect of their interactions with customers will want to take a detailed look at the four top-selling, full-featured packages, according to a ...