Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Behavioral science is used to get people to perform certain behaviors, including ones they may not typically embrace. Clinicians, especially surgeons, generally do not like to be told what to do, and ...

The Toyota Research Institute is looking to leverage driver data to build a super powerful car-charging reminder app.

People stop their cars simply because a little light turns from green to red. They crowd onto buses, trains and planes with complete strangers, yet fights seldom break out. Large, strong men routinely ...

The National Academies of Sciences, Engineering, and Medicine are private, nonprofit institutions that provide expert advice on some of the most pressing challenges facing the nation and world. Our ...

When do people behave badly? Extensive research in behavioral science has shown that people are more likely to act ...

Whatever it is you do for a living, dig down deep enough and it probably comes down to understanding and manipulating human behavior. Design products? You need to understand people’s problems and what ...

When a crowd of passengers on a burning ship jumps overboard, when schoolboys go calmly through a fire drill, when four clubmen stage a drinking spree, when a mob of strikers overturns police cars, ...

“Technology is not the only way to reduce emissions,” Pratt points out. “People’s choices matter, too. Science-based behavioral interventions can help us reduce carbon emissions as much as possible, ...

The global COVID-19 pandemic has had a profound and transformative effect on many aspects of life. The crisis has also dramatically highlighted ethical challenges not only as they apply to government ...

People often reject effective behavior tools if they clash with moral intuitions, like thinking self-control must come from ...

Dr. Greaney is an Assistant Professor in the Department of Health Behavior and Nutrition Sciences. She is an integrative physiologist, with expertise in sympathetic control of cardiovascular function ...