Adam Taylor does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

A new trend gaining popularity on TikTok is raising concerns among healthcare professionals. Freeze branding involves tattooing human skin with icy-cold liquid nitrogen. The chilling technique, also ...

A chilling new trend is burning its way through social media feeds, and it's as dangerous as it sounds. Known as freeze branding, this extreme form of body modification involves pressing frozen metal ...

Sure, it’s a cool craze, but experts are giving it the cold shoulder. Reveling in wildly dangerous, stupid stunts is, frighteningly, on brand for daredevil youngsters. However, healthcare ...

If you're a fan of the TV show Yellowstone, you'll know the deal—you earn your place on the ranch by being branded. On the show, this means having a red-hot iron pressed into your flesh, leaving a ...