Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

2. Reebok’s Terry Tate: Office Linebacker Terry Tate is the badass that makes sure if you kill the Joe, you make some mo’. You know that, baby. https://www ...

Super Bowl LIV is here. And what's the best part about the Super Bowl? The commercials. WWE superstar John Cena agrees. "I'm one of those guys who really looks forward to the commercials," Cena told ...

The Philadelphia Eagles weren’t the only ones that had a great Super Bowl. USA Today’s 37th annual Ad Meter ranked the best commercials from the big game, in which the Eagles thumped the Kansas City ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s time for the most-watched television event of the year: The Super Bowl. For many people, that means ...

Some argue that Super Bowl commercials garner more attention than the game itself. With so many iconic ads that have aired during the big game, we wanted to know which one is your favorite. We culled ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...