It also serves as one of the best days for food and all-around entertainment ... Ahead of Super Bowl LIX (Sunday, 6:30 p.m.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

Apple’s “1984" Macintosh commercial aired during the Super Bowl that year and is still considered one of the best commercials ...

Relive the 10 best Super Bowl commercials that have captured hearts and laughs through the years. From Apple’s iconic 1984 ad to the unforgettable Budweiser frogs.

Which ads landed on top of our 10 best Super Bowel 2025 commercials? Here's a hint: It wasn't a sequel to last year's winner.

We’ve given you the best Super Bowl ads of all time thanks to the voters at USA TODAY’s Ad Meter, the annual event that rates ...

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the m ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don ...