After reviewing the financials from the 2025 annual Sturgis Motorcycle Rally, one thing was clear to Sturgis Mayor Kevin Forrester. “We do make money.

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

STURGIS, SOUTH DAKOTA – At the Sturgis Motorcycle Rally, it’s not all bikinis and debauchery. Some just come to feel the omnipresent rumble, to wave to the bikers and to take in the smell of fried ...

Vicki Sanfelipo started Project Guardians after winning a S&S V-Twin Evo in a raffle. Now, she's using the grand prize to ...

Half a million people descend on the otherwise sleepy town of Sturgis in South Dakota every year, making it the biggest motorcycle rally in the world. I’ve been three times, and no time is like any ...

If you bring ear plugs to the Sturgis Bike Rally, you’re missing the point. For the 85th anniversary, I was the “Sturgin” in the crowd – a first-time rally-goer. And it was obvious. I didn’t wear ...

SIOUX FALLS, S.D. (KELO) – The South Dakota Department of Transportation (SDDOT) is winding down from an extremely busy past few weeks, where highways saw thousands of travelers from the Sturgis ...

Last year's rally was linked to more than 600 COVID-19 infections. While a series of high-profile events have been canceled this week due to the looming threat posed by the delta variant, one that ...