Beyoncé’s legal team is currently engaged in a battle to secure a trademark for the name Blue Ivy Carter. ... had teamed up with a small shop in rural Wisconsin to launch a clothing line.” ...

“Nor would a reasonable consumer encounter the ‘Blue Ivy Carter’ mark and conclude that the famous Carter family had teamed up with a small shop in rural Wisconsin to launch a clothing line.” ...

Blue Ivy Carter showed up to a Disney-related event dressed like a Disney princess — and it created controversy. The 12-year-old attended the Los Angeles screening after voicing the character ...

Blue has appeared as a model for her mom’s IVY PARK x adidas clothing collection, which is named after her. In 2020, it was announced she’d be narrating the Hair Love audiobook, written by ...

“Nor would a reasonable consumer encounter the ‘Blue Ivy Carter’ mark and conclude that the famous Carter family had teamed up with a small shop in rural Wisconsin to launch a clothing line.” ...

Beyoncé debuted the Ivy Park clothing line in 2016 in a partnership with Philip Green, the U.K. retail tycoon who used to own Topshop. ... Jay-Z, Blue Ivy Carter, and Beyoncé.