Modern consumers see around 5,000 advertisements every day in our crowded marketing world. Branded items cut through this ...

Universal Epic Universe announces over 20 immersive retail experiences and new merchandise. Here's what travelers can expect.

Store-brand products offer quality and savings, and these are the favorites among our readers. NBA Legend Shaq Says His Net ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway ...

Balenciaga has released a new line of clothing called the Brand Ambassador Fanclub Series. This line takes its style from old fan merchandise.

Meghan Markle is ready as ever to launch her new lifestyle brand. The Duchess of Sussex, 43, revealed her first line of As Ever products on Tuesday, the same day that “With Love, Meghan” premiered on ...