The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Toymaker Lego said it was on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic by 2032 after signing deals with producers to ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

Hopefully, this won’t cause any ecological disasters in Legoland. This ridiculously massive Lego oil rig is more than 3 feet tall and wide, and weights over 92 pounds. According to The Brothers Brick, ...

Sort A Brick, a new Lithuania-based startup, is using AI to bring order to consumers’ dusty boxes of mismatched Lego bricks. The technology can identify and restore complete Lego sets from jumbles of ...